B2B website copywritingB2B Wireframes

I turn your sloppy copy into a clear landing page in 10 days

Stop wasting your website traffic with fully written, design- and development-ready wireframes. Everything from the workshops and layout to the writing and revisions all happen in one place.

Preview of a Serpsprout landing page in a browser window, with a client comment thread and category, problem, benefit and capability cards
The problem

You've got 99 problems, and your messaging is one of them

  • A website whose headline just reads 'Uhhhhh..' under a sparkling 'Your Offer' that it fails to explain

    Your site undersells you

    Your offer is valuable, but your website isn't capturing that yet, and it's costing you conversions.

  • A phone home screen with Slack, Gmail, Teams, Zoom, Notion and HubSpot each showing 99+ notifications

    No time to fix it

    Business is booming, but development and delivery are keeping you from focusing on growth.

  • An AI chat: asked to write a landing page, it replies 'Yes, a landing page, it's awesome, great, and perfect.'

    AI copy won't cut it

    The competition realised that AI copy isn't going to cut it. You did too. And you want to do something about it.

Testimonials

Hear from my happy clients.

“I had a blast working with Bertie!

His talent and work ethic is INCREDIBLE. I don't know when Bertie sleeps! I would leave revisions and notes in the middle of the night, and by 9am the next morning they were already handled and ready for review.

This guy COOKS 11/10”

Adriaan MyburghAdriaan MyburghFounder @ Deployyy.co
My solution

I'm Bertie your website's write-hand man

  1. Crystal-clear messaging strategy

    I present the top picks for your positioning angles with up to three supporting arguments. Informed by a 1h workshop and client data. Not a word gets written before everyone's on the same page.

    Three stacked positioning cards: Differentiation Framing, Problem Framing and a selected Functional Description
  2. Development-ready wireframes

    I structure & write the full wireframe in Figma and show how every word gets informed and crafted. You can keep an eye on the progress and leave a comment at any time.

    A hero section wireframe beside its positioning panel, with the category, problem statement, key benefit and main capability highlighted
  3. Design & development guidelines

    I turn your strategy & branding into Markdown files, along with some guidelines to help developers (or AI builders, if ya nasty) get the wireframe out of Figma and onto a branded website.

    Want me to build it too? Ask on the call

    A Markdown file being dropped into an orange folder

I'll fit write in!

Calendar showing a meeting with you booked today from 11am to 11:30amBook a free call
  • One platform

    Everything part of the process done in Figma. Even the workshop. I don't believe in switching between 1,000 tools just to get your deliverables.

  • Development forward

    I'm no stranger to the many variables that go into development. I structure the wireframe with these in mind, and provide clear developmental guidelines for an easy handoff.

  • Pay per page

    I charge per page and offer bundled discounts.

    See pricing
  • I'm pretty fun.

    I love what I do. And I'd love to do it for you too. Working in the constraints of a specific brand voice is exactly what makes me tick.

Pricing

The price is write

The maximum time to complete one page is 10 business days. Bundled pages generally move faster.

  • Campaign landing page

    $1,250

    • One focused page for a launch or ad campaign
    • Design & dev guidelines
    Book a free call
  • 3 pages

    $3,500

    • Homepage plus two pages, bundled
    • Design & dev guidelines
    Book a free call
  • Custom

    Get a quote

    • Full sites
    • Development
    • Blogs
    • CMS development
    Get a quote

Questions, answered

Still unsure? Ask Bertie directly.

Bertie Niemand, founder of SerpsproutChat with Bertie
How long does it take?

It takes up to 10 business days per page. Bundled pages usually move a lot faster though.

What do you need from me?

Access to your current site, any existing copy or brand material, and a kickoff call. Client interviews would be great if you have them!

Do you design and build the page too?

While it's not part of the main offer, I've had years of development experience, and can develop the site for you, if you don't have an in-house designer or developer.

Bertie Niemand, founder of Serpsprout

Ready to get your copy just write?

Chat with Bertie about your page.

Book a free call